If you ever receive loads of junk mails you know how irritating it is actually. Have you ever thought how your customers might feel if they receive the same? Most of the time, your bad experience with email marketing might convince you that this method won’t work well. However, researchers say it otherwise. It proves that promising email marketing is supposed to be the 2nd largest sales trigger method in the field of e-commerce and it easily outperformed Facebook and Twitter! The only thing which took the first spot is the search engine based traffic. So, once you are through with SEO, it is all set for the email marketing campaigns now!
So, before you head for the best email marketing services and Boost Product Sales, it is important to check out on the top 10 tips, which will help using email marketing as the tool for boosting product sales to another level.
1. Incentivize customers for reviewing item via email:
There are so many case studies highlighting positive impact of product based reviews. For example, after going through email-based promotion on so many items, Argos might find product reviews with 10% higher conversion rate. Another example is that of Figleaves, which also noticed such similar response with 12.5% increase in conversion rate on some items. They have interestingly noticed around 83.35% of increase in conversions of around 20+ reviews.
Getting such reviews is now easier done by encouraging buyers with competitive based incentive through email. The example has been taken from Boden.
2. Offering unsubscribed option:
This field of unsubscribe option is mostly associated with the voluntary subscription ideas. Users are always going to feel rather sage when they get to check on options to unsubscribe at bottom of the newsletter you sent them. It will make them realize that they can move out of your group and your company will respect that. Well, yes, you might lose subscribers but only for a short period. This is a long term practice for building brand confidence.
3. A/B testing usability:
You can always try going for the A/B testing option for optimizing open and some of the click through rates. While thinking about this testing you are practically talking about constructing multiple variations of body content or the subject line for identifying the highest conversion or engagement rate lately. It tests every email you sent and this can be a bit time consuming.
4. Cart abandoned emails:
You can also try to setup some of the card abandoned emails as Product Sales with Email Marketing to be sent to users for identifying bugs and also improving your present checkout conversion rate. Improved card and checkout abandonment is always highest valuable spot while dealing with optimized conversion rate. If anyone ends up adding items to cart, he or she is a potential customer. Using software will enable automation, which can easily setup rule for detecting if the person visits the cart or not. After that, you can send an email asking them regarding their incomplete transaction.
5. Try personalizing emails:
Whenever you get the time or the opportunity, you can try start personalizing the emails. You can address email recipients by first name for creating a friendship based bond. If you fail to have that information, make sure to keep email general with familiar friendly tone.
6. Timed discounts:
It is more or less similar to email personalization. Shoppers are known to respond well to discounts as sent ahead of any personal events like anniversaries or birthday. You can further try sending timed discounts on shopping holidays like Christmas or Mother’s Day to those people, who are actually anticipating a sales upsurge soon.
7. Using newsletter calendar:
If you actually want to stay ahead of time, it is mandatory for you to use a newsletter calendar. It will help you to stay ahead of holidays, as well. Try checking on the 12 months calendar and plan in advance regarding the amount of customer growth you are expecting in each holiday. This is a best way to save effort, time and stress.
8. Rewarding the loyal customers:
It is mandatory to maintain an 80/20 relationship between the customers and the total revenue. So, a larger revenue portion is deliberately driven by loyal customers’ number. If you check Howard’s Storage World for an example, you will understand the value more. This firm has categorized customers into multiple categories depending on loyalty and store engagement, and has targeted some groups with gift card incentives. This method helped them to increase short term revenue by a massive of $250,000.
9. Reactive some dormant customers:
In some of the results, semi-dormant customer portions were more impressive than most of their loyal customers. To understand more about the customers, you need to segment them by loyalty and target through some campaigns, which are associated with their activeness level. Sometimes, this task is rather more profitable to focus on reactivating some of the dormant customers than incentivizing loyal and active ones.
10. A peak at behind the scenes:
Newsletters happen to be a great chance for showing customers the reality behind the glitz and glamor of your perfectly beautiful online store. It can also be proven to be an amazing way to get engaged with customers without relating anything to sales focus. This method will definitely help in strengthening the relationships as you have asked for it.
Other points to consider:
You are always asked to have your own promising email sign up segment on website. Try collecting websites at checkout and on About Us section of your online website. Other than that, it is mandatory to have a separate email sign-up bar on the said landing page of the online store for covering your email list. It will help in improving the email reach and can also work on the growth as much as you have asked for it. Just get in touch with all the Tips for Product Sales and the email marketing strategies will help you big time on that.
Linda Wester is a certified WordPress developer at HireWPGeeks Ltd, The best PSD to WordPress development service and solution company with a global reach. She loves sharing useful information regarding WordPress.