Are you a blogger looking for ways to improve your results? Whether you’re blogging for fun, selling a product, or generating affiliate income, you’ll generate bigger results when you add video to your marketing strategy.
Video marketing has become a staple in digital marketing strategies, and it’s not just for large corporations. Small-and-medium-sized businesses, along with entrepreneurs and bloggers, have been using video marketing for years, and if you haven’t started, it’s time. visit here
If you’ve thought about it, but think it’s too much work to create videos, consider that professional video marketing services are a great way to get the videos you need. You don’t have to do all the hard work, and you’ll get great videos to use throughout your marketing campaigns.
So, what kind of videos should you make? That depends on the purpose of your blog and the results you want. If you aren’t sure where to begin, consider making the following types of videos to start.
- Product demonstrations
If you’re an affiliate marketer, or if you sell your own products on your blog, you need product demonstration videos. With product demos, you’ll show your audience exactly how your products work in a way they can’t fully grasp through text and audio.
Product demos will ultimately help you sell more products and increase your revenue. If you launched your blog as a source of income and you’re serious about growing your business, product demonstrations will help.
Video brings products to life and helps people understand more about a product they can’t hold in their hands. For example, your visitors will be able to judge the weight, texture, and size of your product just by watching someone else use it on a video. Sometimes, these visual cues can make all the difference needed to influence sales.
- Educational videos
Do you publish content about a specific topic that people find interesting? Consider making educational videos to liven up your presentation of the subject. People love videos because they’re more engaging than text. While you’ll still get plenty of traffic from people looking for content to read, videos will give everyone something lively to watch.
Educational videos are great because you can get your points across better than in plain text. For instance, most people skim text online instead of reading it word-by-word. When people skim text, they can’t grasp complexities, which means they won’t fully understand the concepts being presented.
You can script a video to ensure you make all of your points, and when it’s engaging, you don’t have to worry about losing someone’s attention. Sure, there will always be people who bounce before finishing the video, but you’ll capture attention from people who are truly interested in what you’re presenting.
- A video blog
When you have something to say, why not say it in a video instead of writing an article? Sometimes people like hearing what bloggers have to say in freeform videos. If you can speak well, keep people engaged, and have proper audio, this type of video can be fun for your visitors.
This type of video won’t be everyone’s cup of tea, but it’s good to have a variety of videos on your blog. You can even make some “about me” videos to introduce yourself to your audience and help people get to know you.
For affiliate marketers, testimonials are highly valuable. Do you have testimonials for the products you promote? Maybe the company you sell for has some on their website, but that’s not good enough. You need testimonial videos you can embed on your blog.
There are a few ways you can get testimonial videos. First, you can search YouTube for videos made by others. Although, many of those testimonials will probably be published by other affiliates who include their affiliate links in the video description. Not everyone will watch embedded videos – some people will open the video in a new window, which means you could lose some sales to another affiliate.
Your other options are to make your own testimonial videos for the products you sell, or ask a friend or family member to use the product and create a video for your website.
Video marketing is a powerful blogging tool
To generate more conversions, try adding some video marketing elements to your blog. Whether your goal is to increase sales, generate more leads, or just educate your readers, video marketing will go a long way in supporting your digital marketing goals.