Today’s world revolves around one thing- speed. In the era of constant and continuous competition, being the first to do something usually means getting noticed by the masses. Content promotion is no different. With the amount of creative content being created every second all over the world, after quality, it ultimately comes down to how you market and promote your content, as a measure of success. Speed is of the essence, here. Be the first one to create content on the latest video game out, and you’ll find yourself having millions of hits on social media! More on this, and many other tips, rounding up everything that you need to know about how to promote your content.
Knowing your audience is the first step of advanced content promotion
Here’s a simple example why knowing your audience matters. If you push football merchandise onto a cricket fan, would you ever expect success? Before beginning content promotion, we would assume that you have a content strategy in mind. How to implement this strategy? Keep in mind the product or content you are creating, and who you are creating it for. Knowing your audience is the be-all and end-all when it comes to content, and there are millions of tools all over the internet to assist you in this journey. Google analytics is a good place to start.
Emailing lists- may seem old fashioned, but incredibly efficient
If you are a blogger or content writer, promoting content may come across as a tough task. Amongst all the sharing on social media, one thing that you must do is maintain a mailing list. Get users to sign up for updates by email. Even if you get 10000 people to do so, around 2000 people are probably going to open their email, and around 500 are going to click through to the actual link. Multiply those numbers, and you can find yourself enjoying healthy traffic on your blog or website. The bottom line? Emailing lists for content promotion work! By promoting content your overall search ranking will improve.
Influencers- not just a fancy word anymore
If you are looking to rise to the upper echelons of content promotion, then collaborating with influencers is a must. Use services such as Klout to recognize the people that hold power in your area of expertise, share their content with them, and mention them anytime you feel like you’ve created something that deserves their attention. Oh, and let them know that you’ve done so. Influencers hold a high standard in their respective communities, and having them promoting your content would give your brand a whole new outreach. Make sure your influencer marketing game is strong.
With the tools available today, and a little bit of brain magic, anyone can promote their content effectively. All you need to take care of is the quality of your content, and let your promotional tactics do the rest. Implement emailing lists, collaborate with influencers, and, most of all, really get to know your audience. That’s all it takes to achieve efficient content promotion up to a high degree!
Mayank Gulati – Founder at ContentNinja, a marketing communications firm working with PwC, Ministry of Home Affairs, and Oxford Press.