It’s fantastic how fast digital marketing is growing today! Not so long ago, we would have treated it like an alien spacecraft, afraid of its application. Times have changed now, shopping, banking, payments, and even management is painted in a digital color. The business sector is reaching out for digital agency company in India to beat the competition and increase sales.
Almost 34% of the total businesses are already using digital marketing strategies for their growth. As the scope of digital marketing is widened, businesses should turn to the more personal mediums of mobile marketing and video marketing for their brand promotion. With that said, the pace at which online marketing is functioning will lead to an inspiring growth factor for 2018.
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Digital Marketing & Business Sales
According to a recent survey, it is indicated that the size of the Digital Marketing industry in India has expanded so much that it is attracting nearly $1.5 Billion in investments. With more than 80% of businesses poised to increase their budgets for digital marketing strategies, marketers are now turning to local languages and local SEO to ensure their businesses do not miss even a single sales opportunity. Apart from the business factor, digital marketing is a completely new industry altogether as they offer work and create a new line of business professionals which help other businesses grow.
Smartphones dictate strategies
Smartphones are truly a technological extension to general life. And one aspect of digital marketing is mobile marketing which largely focuses on social media and in developing a personal connection. For a long time, it was only used as a supportive marketing tool, but today entire digital media campaigns are working to elevate any small or large brand. The phone can be leveraged for pay per click, and SMS marketing for directly approaching the consumer.
The agencies have evolved from their cocoon of traditional pitching to the clients commence sales. It is more driven by the communication aspect and building relations with the customers through direct feedbacks and reviews. The focus is to retain the customer’s trust and nurture dedicated consumers, which any digital marketing agency will consider as an essential element to increase sales.
Videos are captivating audiences globally as they are engaging, entertaining, and require the viewer to use less time and energy. For example, what a simple article takes 10 to 15 minutes to convey, can be done in half the time with a video in a more compelling way. Both video and audio elements instantly grab the attention of viewers and enhance customers’ retention power. With such advertising modes, business promotion becomes a cake walk, and sales are bound to increase.
Campaigns created by every SEO company in Mumbai or a PPC company in Delhi are effectively using videos to promote products, brands, for internal communication, promotion on social media and other marketing goals.
In conclusion, digital marketing has far exceeded its presumed hypothesis of being just a supportive branch of the original business model. But ironically, it has revolutionized the previous models to be converted around its own image. Today, every digital marketing company in Pune, Delhi, Mumbai, Chandigarh and the rest of the country are conquering each and every sector to innovate their working structure and help them avail the immense benefits digital marketing brings for business sales.
With the rise in Internet usage, the growth of digital marketing was expected to grow. But what is more intriguing is the newer trends and technologies that a digital marketing agency in India should keep track of to achieve results for their clients.