SMS stands for the short message services and is a standout among the best promoting tool accessible to entrepreneurs and advertisers. In case you’re not as of now utilizing SMS marketing related to your social media marketing exercises, you are missing an important valuable promotion and a gateway to reach to your customers.SMS is one of the speediest approaches to achieve mass groups, it is generally of very low-cost strategy, requires less technical knowledge. According to various reports, it has been found that open rates of SMS are much more than that of email marketing or any other marketing options. In this blog, you will get to know about following key points
• How to integrate SMS marketing and social media together?and advantages of it.
• How to choose content for the SMS(like promotional or transactional)?
• What to add in content (automated text)?
• How to write text which increases more customer engagement(SMS for subscriptions, contests etc)?
Where & how to start integrating SMS marketing into social media marketing?
For the majority of customers, social media marketing is inseparable from the texture of their lives. Buyers’ most loved brands, entertainment inclinations, and most cherished memories are imparted to loved ones on their most loved social media platform like FB.
The normal customer spends around two hours consistently utilizing internet-based platforms, and more than 60% of the time they utilize their cell phone to visit various social sites. Finding a mobile marketing solution that can incorporate consistently with social media implies essentially broadening your business’ scope. It likewise implies that you can acquaint existing clients with a basic method to shop as well as interface with your business without intruding on their social media life.
So if you are in the state whether you don’t know how to begin from with your social media crusades along with the Bulk SMS marketing read our following helpful steps.
1. Write SMS to-Win Contests
SMS text to-win challenges are extraordinary compared to other approaches to incorporate your internet based crusade with an SMS promoting the effort. With a text-to-win challenge, you’ll put a keyword, and in addition, a shortcode (the number on which customer will revert), specifically on your social media campaigns, be it a Facebook page, Twitter page, or any other social media interface. At the point when clients see the shortcode and catchphrase, they’ll send the keyword message to the short code number. For say, “text ABCD to 56789 Now!” people who are interested will send a keyword to a predefined shortcode.
2. SMS for contests Promotion
Rather than the above procedure where clients see a shortcode and different keywords on your social media interface, you can likewise utilize SMS advertising tactic to send a SMS code to the client straightforwardly on their smartphones and mobiles, which when clicked, diverts the client to your social media website where they can enter the code in a contest, challenge, lottery and so on.
3. Utilize SMS to Ask for various Subscriptions
SMS doesn’t simply need to be utilized to promote a challenge or contests; rather, you can utilize SMS just to offer special incentives, by means of SMS for liking, or to following and so forth. Since perusing an instant message is considerably more advantageous for the client and achieves the client right away (as opposed to the client expecting to log in to a social platform initial), to pick up followers or for the promotional purposes, SMS marketing is the best way to get it done effectively.
4. Try to send an automated text.
At the point when individuals message a keyword to your code (an example is given in 1st point), don’t consider your activity wrapped up. Rather, utilize that chance to answer back to the client via computerized SMS with a connection alluding them to a page link that is very important to you.
5. Stay in contact
At last, you can utilize SMS advertising in conjunction with your social media crusade by conveying an SMS message about vital changes or updates about your business or social media updates. For instance, in case you’re declaring a radical new product offering, you can send an SMS message to your clients with a connection to the full declaration on your Facebook page.
Advantages of Integrating SMS Marketing into social media campaign:
- If you are entering into the SMS marketing integrating with social media you must know the advantages of SMS marketing than only you will be able to know what are its benefits in social media platforms.
- An SMS content will be opened by up to 98% of the mobile phone users who receive one SMS in less than five seconds. Most messages are reacted in less than 90 seconds.
- SMS advertising crusades have been appeared to have a conversion rate of more than 30 %.
- More than 60 % of consumers think SMS is a decent route for a business to grab their eye.
- More than 70% of shoppers see organizations that offer to message as a correspondence alternative more positively than those organisations who don’t.
- 90 % of users find promotional SMS very useful for them.
- SMS Marketing act as a bridge between the customers and the business and most importantly social media interfaces.
- Bulk text messaging is not just enables entrepreneurs to offer buyers a basic method to get connected, however it additionally drives client commitment via web-based networking media.
- You can choose SMS Marketing to stimulate page likes on social media. You can also include loyalty programs like discounts for liking our page etc. This can also be beneficial for your business.
Text SMS is An Effective Tool When Combined with Social Media Marketing
At the point when joined with a social media crusade strategy, SMS advertising or Bulk SMS Marketing can turn out to be a shrewd joint effort. By utilizing SMS for SMS to win challenges, SMS to like pages on social media, sweepstakes and contests, to request memberships, to link clients to join utilizing computerised answers and to impart important data to your crowd, you can draw in more adherents, develop your business and connect with clients effectively. SMS marketing proves to be very beneficial in social media campaigns whether it be on facebook, twitter, Instagram, g+ etc. You can blindly trust on SMS marketing integration into your social media campaigns.