Is landing page necessary for your business?


Do you need more leads? How about conversions?

Yes, these are bombastic questions. Every business needs more business!

Ultimately, I know everyone wants to get rich.

What is a landing page?

To make it simple, a landing page is any web page that a visitor can arrive on. Landing pages are the best way for businesses to turn online visitors into either leads or sales; however, while many businesses use landing pages, these pages are under-utilized. Research indicates that 62 percent of such businesses use just six or fewer landing pages in their marketing strategies.

Landing pages are an essential piece of the digital marketer’s toolbox. A successful landing page turns a potential customer into a paying customer, which is the goal of every marketing professional.

Are Landing Pages Something New in Online Marketing?

I would say No. Landing pages are into existence over the 15 years.

When Should I Use a Landing Page?

Any time you are promoting something that is not 100% the focus of your home page, you should consider a landing page. On the note ROI, you should consider a landing page strategy any time that a 20-40% boost in results would more than pay for the work or money that goes into creating the page. Also, you likely need to be advertising or promoting your offer at scale – a landing page strategy works best if you are driving lots of traffic to your pages.

Why does your business need them?

Too often, website visitors fail to convert because their click sends them to the homepage instead of a specific landing page that guides them through the sales funnel. The Perfect strategy can bring you more conversions. I would say, don’t get left behind. Here’s why every modern marketer needs to incorporate landing pages into their digital marketing strategy.

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Where Do I Put My Landing Page?

Your landing pages can be created on your main domain or may be created on a separately branded domain if you are using a third party service. Generally, they are NOT included in your navigation or linked to from your website. You’ll also want to include a “noindex” tag with them so they don’t show up in Google Search. The big reason for this is that they are generally transient pages. They often get put up and then taken down and you may have multiple similar pages (for different target audiences or for testing purposes). You don’t want to confuse Google and you don’t want to confuse your regular website visitors by having them prominent on your website.

Look at your landing page. It should have the following:

  • A captivating headline
  • A compelling offer
  • A short description or video describing what it is you are offering and what’s in it.
  • An explanation of how to get what you’re offering. Do prospects fill in a form, make a phone call, or do something else?
  • A promise not to violate trust. At minimum, include a link to your privacy policy.
  • The opt-in form itself

If your company doesn’t drive hundreds or thousands of visitors per page, you won’t get enough traffic to achieve statistically significant results with testing. That said, even if you can’t test your pages you will still profit from landing pages if you follow the general best practices.

To make all these task more easy there are many tools in the market. I would suggest one of the best landing page builder is Instabuilder 2.0. Till date Instabuilder 2.0 reviews are really good.

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