Top Must-Have Mobile App Functionalities Your Customers Want

With the world becoming increasingly mobile, the time people spend on mobile devices is also growing every year. As per the research conducted by eMarketer, adults in the US spend around 2 hours, 41 minutes per day using mobile apps. Millions of apps are available for download today on Google Play and App Store indicating a serious competition in the market. To make the app a successful one, every mobile application development company California must focus on building an app with engaging features and user-experience in mind. Though there are many factors that can influence the app’s success, the most important one is to provide the features that your customers want.

Here are the top elements that must be included in your mobile app to make it a success-

• Personalized Experiences

One of the most impactful features of your app is personalization, which can be based on factors like demographics, behaviors or location of the user. Paying attention to the user’s interests or buying history can help in connecting positively with the app & building brand. It helps in achieving improved customer engagement and customer satisfaction. 

• Easy & Intuitive Navigation

Other aspects that customers want in their mobile app experiences are intuitive navigation and easy usability. The apps that are difficult to use are the ones that are mostly deleted from the mobile devices, which is why developers must focus on providing minimal clicks and actions without compromising the app’s main functionality. 

• Chatbot Collaboration

Business Insider Study says messaging is one of the main reasons why people use their smartphones today. Collaborating technology like chatbot in your business app will help in providing improved user experience, 24*7 support, lesser costs and increased ROI. Through chatbots, customers can be connected instantly reducing the time to error resolutions. 

• Push Notifications

With the feature of push notifications in the app, users will get a reminder related to any important task or offers that helps in connecting users positively. Considered as the best way to reach out to customers, it can be understood as the text message alerts that users receive in their mobile phones pushing them to open the app to read the message. 

• Security

For developing an enterprise app, security plays a main role as many users will be sharing a large amount of confidential data in it. Your app must be incorporated with advanced tools to ensure that users can securely share/receive data without any threat.

Almost all the businesses are well-equipped by an efficient mobile website but for those who are aiming to build the brand using a mobile app, the above points should be considered during the development stage. Ensure that the mobile app experience you are providing to your users are relevant to make them continue coming back. If you are thinking to develop a robust mobile application platform for your business, get in touch with the experts of the top iPhone App Development Company California and see your business go bigger with unique and engaging user experiences.